Understanding leads to refinements and improvements as well as removal of impediments. Web metrics compiles data on each action that takes place on your website such as clicks, page views, downloads, purchases or any action in addition to measuring frequency and other metrics. Behavioral studies complements web analytics(also known as website analytics) by helping gain a deeper and better understanding of user experience, why it is happening and their motivations to fine tune strategies. The overall purpose of combining both is to ensure that marketing achieves the desired objectives within defined budgets and time frames. It is also a way to refine websites and keep abreast with latest user practices and resolve problems.
Benefits
Web analytics and behavioral studies provide systematic, defined and measured data on all actions and behaviors pertaining to your website. This helps refine search engine optimization and marketing efforts. You can modify website to make it a fit marketing tool and generate expected results while satisfying expectations of visitors. Website analytics and behavioral analysis focus on how a visitor to your website navigates web pages, the actions he has taken, the time he spends on a page and so on. This helps you anticipate and adjust your website to provide a more satisfying user experience that, in turn, leads to more customers.
How we do it
Our experts integrate sophisticated code into each web page and keep constant track of streaming data. Data is analyzed in terms of minutes, hours, days and months on all metrics from web analytics and web visitor behavioral aspects. Insightful analytics by experts helps us define lacks, weak points and negatives that are weeded out. Our analytics and behavioral study integrates landing page optimization, site navigation, forms, content analytics, tests and terminology as part of an overall effort aimed at raising efficiencies and performance. We seek to maximize ROIs for you and help you fine tune website to customer expectations and then drive greater sales.